Thursday, July 12, 2012

What is a "Qualified Designer"?


           When writing my articles, I often recommend that my readers employ a “qualified designer”.  But what does this mean?  I consider myself qualified of course, but generally speaking, a qualified designer is one who is:
  • Educated
  • Experienced
  • Talented
  • Good listener
  • Connected
  • Compatible
  • Recommended

EDUCATED
There is no substitute for a formal education in interior design.  While education will not necessarily give someone “talent”, it is crucial to understanding the different aspects of the trade.  In an accredited design program today, courses include: architectural drafting; building codes and standards; color theory; different materials and applications; textiles; furniture design and history; lighting design; green design; commercial design; ADA compliance; universal design; environmental psychology; business; and more.  Many people assume that an interior design education is merely learning which colors go together, and how to create a room furniture layout.  These sorts of things do not require formal education.  Schools that are FIDER or CIDA accredited will comply with the highest educational standards in interior design.

EXPERIENCED
As with education, there is no substitute for experience.  Working in the real world directly with clients and contractors refines and adds to the skills acquired in formal training.  Do not assume however that a designer with 30 years experience will automatically be BETTER than a designer with 10 years experience.  That is a matter of talent.  There are some “designers” that have been in the business for over 30 years that are unable to read a floor plan.  This is why it is important for a “qualified designer” to meet a variety of requirements.

TALENTED
No amount of education and experience will give a designer natural talent.  “Talent” is the ability to deliver a truly pleasing design to a wide variety of clientele.  Of course, talent is in the eye of the beholder.  That is where portfolios come into play.  When hiring a photographer, one does not hire based on education and experience alone.  One MUST view the photographer’s portfolio to determine if their style is compatible with one’s preference.  You may find 5 excellent photographers, but they will all have different techniques, and those techniques will identify which one is best for you.  It is the same for interior designers.  They can have all the education and experience in the world, but if their technique just does not go with your preferences, it may be a good idea to look elsewhere.

GOOD LISTENER
This is probably the most critical aspect of qualifying a designer.  If a designer has impeccable talent, education and experience, but is not a good listener, they cannot possibly produce a design that is best for you.  If a prospective designer talks more than he/she listens, it is not a good sign.  A good designer will want to make sure you are 100% comfortable before final decisions are made.  

CONNECTED
A connected designer usually has a list of reputable contractors and vendors that he/she refers on projects.  Vendors include custom cabinet makers, furniture manufacturers, art galleries, drapery companies, etc.  Contractors include architects, builders, carpenters, electricians, plumbers, painters and miscellaneous specialists for interior work.  The point of a designer having connections is to save the client time and stress.  If the client needs to sift through the phone book for contractors, make appointments for dozens of bids, and visit dozens of various showrooms, it does not reduce, but ADDS to stress.  As a full service designer, I coordinate and supervise estimates and installs, and do all the research and product selection on behalf of my client.  I also have connections with various vendors that allow me to save the client money as well.  Designer discounts and connections are part of the advantage of hiring a qualified designer.

COMPATIBLE
A qualified interior designer needs to be open to new ideas and different styles.  Your home should not be part of a typical routine, but a brand new concept that is customized to your style and personality.  Whether your style is modern, very traditional, or somewhere in between, the designer needs to accommodate that easily and gracefully.  If the client consists of a couple, or a family of five, the designer must be compatible with all the individuals to deliver the most functional and suitable results.  If a client is wheelchair bound or vision-impaired, the designer must be familiar with ADA/special needs design/universal design to have a good sense of the design approach needed.  Formal education will usually include this in the curriculum.  In addition to compatibility with the client, a qualified designer needs to be compatible with the CONTRACTORS working on the project.  This is one advantage of hiring a designer with connections, is it is already pre-determined that the designer and contractors will work well together.

RECOMMENDED
It is reassuring to the client when a designer can provide a list of testimonials and references.  Despite how photos may appear in a designer’s portfolio, that does not necessarily mean that the client was pleased, or that the project went smoothly.  The professionalism of a “qualified designer” will mainly be determined by client reviews, not a portfolio.  It is good to ask for references if you are deciding on a designer for your home improvement project.


        In conclusion, when selecting an interior designer, it is important to fully understand what “qualified” means.  The candidate should be considered by ALL the above criteria.  Interview them and see if you are compatible.  It should be very obvious in an interview whether a designer is right for you.  Trust your intuition, but be sure to ask about all the above mentioned.  Regarding fees, do not assume that more expensive is better, or that less expensive is poor quality.  If you are considering employing a qualified professional interior designer for your next project, I would be pleased to meet with you for an interview and initial consultation.  925-895-1336

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